Geoff Kenyon

Are you doing offline advertising?  Learn how you can leverage your offline marketing campaigns to benefit your SEO, read my post over at SEOmoz: Using Offline Advertising to get Better Rankings

Typically, people tend to be good at a handful of things, ok at several more and not so good at a fair amount of stuff.  That isn’t bad, that is just how a lot of people are.  The implications of this can be huge though.  Many people who run small businesses or are working on [...]

While I know there are still some people who strongly endorse article submissions as an SEO tactic and center their SEO strategy around article submissions, but I believe that this isn’t the greatest SEO strategy.  It isn’t scalable and most of the sites people submit to aren’t high quality, meaning the links don’t count for [...]

Believe it or not most people don’t think like SEO’s.  When you talk with either a client or an internal stakeholder about keywords for a page, you can’t just ask them what they think would be keywords.  You will get answers like “web design” or “bicycles” if you do not help them along. You need [...]

Microsoft has an interesting tool that I came across, the Online Commercial Intent Detector. You are able to input search terms into this tool and it will tell you how probable it is that the user is searching with the intent to purchase. The tool is supposed to help you pick better keywords for their [...]

Alright, this week there were some great posts that I’m excited to share with you guys. SEOmoz Landing Page Optimization – More from Conversion Rate Experts on how they helped SEOmoz do CRO with great results. Are Paid Links Really That Risky – This is a good one from Search Engine Round Table. My thought: [...]

Just a heads up, this post isn’t internet marketing related (but still business/marketing). If I were Art’s Cyclery, a San Luis Obispo Bike Shop, I would give people who buy a nice bike ($1,000+) a free jersey, or minimally a T-Shirt, that said Art’s Cyclery on it. This would be especially good for someone just [...]

Create different xml sitemaps for different categories or content types. You can you this as a diagnostic tool if Google is having trouble indexing some of your pages.  If you do this you will be able to see in Google Webmaster tools what per cent of which sitemaps are getting indexed.  This lets you see if [...]

Twitter, business, friends, comments – the important aspect of all of these, and most things, is value not numbers.  Should you really be stoked if you have a ton of twitter followers, but they are all crappy spammers. I’m not. I followed a few SEO industry leaders on Twitter, and the number of people following [...]

On a given page, only the anchor text of the first link to another page is counted. If you are linking to a page about SEO consulting four times on one page, and use the anchor text SEO consulting, internet marketing consulting, SEO services (in that order), the only anchor text associated with those links [...]